Friday, February 18, 2011

Top 5 Franchises for Sales Executives

One of the reasons people buy franchises is because the franchisor provides initial training and ongoing support to help you make your business as successful as possible.  So for many food franchises you don't need a background in the restaurant business and there are a lot of service-based franchises where you don't need a strong sales background.  However, for the Sales Executive looking for a career change, there are franchises that will let you put your strongest skill set to work. 

Here are my picks, in alphabetical order, of the Top 5 Franchises for Sales Executives:

1. BrightStar Care
Named as one of the Top 10 Franchises for 2011 by Inc. Magazine, BrightStar Care is part of the Senior Care industry that takes care of the more than 38 Million seniors in the U.S.  Nearly 20% of seniors have significant long-term care needs and by 2020 the number of senior households is expected to grow by nearly 53%.  A U.S. government commission recently concluded "the need for Home- and Community-Based Services will grow substantially owing to the desire for seniors to age in place."  BrightStar is on this list because:
  • Franchisees have access to multiple revenue streams within each major service offering: Senior Care, Kid Care, and Staffing
  • BrightStar is one of the Top 10 Franchises for 2011, and has been recognized by Entrepreneur Magazine on the Franchise 500 list for 2011, Fastest Growing Franchises list for 2011 and America's Top Global Franchises list for 2011
2. HOODZ
HOODZ is the Nation’s Largest Kitchen Hood Cleaning Company. Positioned in a traditionally “mom & pop” industry, HOODZ is a name poised to become synonymous with “hood cleaning”. They started franchising in July 2009 and had 150 franchised locations by December 2010. The parent company is Belfor (the largest restoration company in the world). HOODZ is on this list because:
  • Kitchen Hood Cleaning and its vast array of ancillary services is a REQUIRED NECESSITY (by law) for every Restaurant, Hospital, Hotel, University, Public School, Grocery Store, Nursing Home, etc. On average these institutions are cleaned 4 times a year
  • HOODZ has secured national contracts, giving new franchisees immediate revenue for locations in their territory
  • All products are "green"
3. Money Mailer
Money Mailer franchisees run their own local marketing consulting companies.  They help local businesses succeed by providing integrated direct mail, online and mobile marketing solutions that help business owners target and retain more of the right customers.  Franchisees do the consulting, Money Mailer does the rest. Money Mailer franchisees must have 5+ years of direct sales experience. They are on this list because:
  • Coupon redemption is up 27%, but business owners lack time and expertise to implement online and mobile options
  • Money Mailer is offering $20k in 1st year start incentives
4. Tutor Doctor
Since the late 90s, the supplemental educational services industry has grown at a compound annual rate of nearly 12%, and the for-profit tutoring industry has grown by double digits nationally. Tutor Doctor offers tutoring programs for children from kindergarten to college level and incorporates an understanding of all learning types. Tutoring is done at home or through their E-Learning System by college students and teachers (not the franchisee). Tutor Doctor is on this list because:
  • Tutoring at home offers many advantages over the traditional learning centers, as tutors are working one on one with the student, focusing on their particular needs and challenges rather than the typical group setting with standardized curricula used by conventional learning centers
  • Tutor Doctor's sophisticated CRM system helps franchisees manage and grow the business
  • Tutor Doctor franchisees convert on average 7 out of 10 in-home consultations 
5. WSI
WSI is one of the most sought after franchises in the world! WSI stands for “We Simplify the Internet” and capitalizes on the explosive demand from small and medium sized businesses for effective Digital Marketing Solutions. They train their franchisees to be Certified Digital Marketing Consultants. WSI Production Centers handle all the technical and development work, which frees up the franchisees' time to develop long term business relationships with clients, resulting in substantial potential for recurring revenue.  WSI is on this list because:
  • WSI has been the #1 Internet and Technology Franchise on the Entrepreneur 500 list for 10 years in a row
  • In 2009, over $20.3 Billion was spent on Internet advertising. In the 21st century, all businesses big and small, need a good Internet presence to be successful and WSI provides affordable, high quality websites that bring qualified traffic and convert visitors into customers
  • WSI franchisees help their clients move from converting just 2-3% of visitors on average to over 16%!
Contact Meta-Franchise Consulting to learn more about these Top 5 Franchises for Sales Executives.

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