Tuesday, October 26, 2010

Food Franchises Less than $100,000, Part 1

Many of my clients are interested in food franchises and their first questions are about McDonald's and Subway. According to McDonald's website, they require a potential franchisee to have a minimum of $500,000 of non-borrowed funds to be considered for a franchise. Additionally, they look for franchisees with restaurant experience. Subway is less expensive than McDonald's to get started, but they charge their franchises 12.5% of gross sales (minus sales tax) every week for royalties and advertising. There is a better way! In this 3 part series we will look at 3 brands from Complete Express Foods that can be started for less than $100,000.

Brewster's Chicken has a menu to satisfy everyone. They serve an 8 piece chicken and their rotisserie process cooks the bird in just 14 minutes! Brewster's also serves jumbo wings in more than 20 varieties and sandwiches/tenders/nuggets similar to Chick-fil-a. Apart from the whole chicken, the menu items are pressure cooked, so they are healthier than deep fried options from competitors. Brewster's also serves 9 different side items, dessert, and BEER!

Not only is Brewster's great for the consumer, it is structured in a way to help franchisees be successful. Royalty and advertising fees are a low flat rate which can save a franchisee $50,000+ per year compared to similar franchises. Brewster's will let you build your business as big (or small) as you want with express (convenience store, airport, etc), strip mall, and free-standing location options. With Brewster's, a new franchisee can be in business for less than $100,000!

Contact Meta-Franchise Consulting for more information about Brewster's Chicken. In part 2 of this series I will introduce Carla's Sandwiches and Burgers.

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